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About Backbase


Backbase is a specialized Customer Experience Management (CEM) software company founded in 2003 in Amsterdam, The Netherlands. Its North American headquarters are in San Francisco, California, and its EMEA headquarter is in Amsterdam.Backbase was founded in 2003 in Amsterdam, The Netherlands by Jouk Pleiter and Gerbert Kaandorp to develop an Ajax framework using HTML, JavaScript and CSS. Backbase used the term Rich Internet Applications to classify its software. In February 2005 Jesse James Garrett coined the term Ajax, after which the classification “Ajax-based Rich Internet Applications” was adopted. In May 2005 the Backbase Community Edition was launched, supported by the Backbase Developer Network[1]. In January 2006 Backbase opened an office in San Francisco, California. In August 2006 the North American headquarters was opened in the San Francisco bay area, with the European headquarters and software development still in Amsterdam. In 2008 the company started to develop Customer Experience Management (CEM) solutions, and evolved from an Ajax technology provider into a Customer Experience Solutions specialist.

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